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Cielo NEWS
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Your go-to source for industry insights, events, and sponsorship activations!



High-level Brand Experiences: Wrapping up the NTI Townsville 500
What a weekend in Townsville! From premium hospitality to high speed on track entertainment, the 2025 NTI Townsville 500 once again...

Britt Niven
11 minutes ago4 min read


Experiential Gold: What We Can Learn from Standout Events
From local launches to global stages, the past few months have been packed with experiential moments worth studying. These events pushed...

Britt Niven
Jul 93 min read


Lessons from 75 Hard: Mastering Commitment in Business, Life & Events
When I committed to doing #75HardChallenge , I was already in one of the busiest seasons of my professional life. I was running a growing...

Britt Niven
Jul 45 min read


Q2 Events Recap: Bold Activations, Major Milestones & Unforgettable Moments
As we wrap up an action packed second quarter, it’s clear that Q2 was a period of growth, elevation, and serious ground game at Cielo...

Britt Niven
Jun 274 min read


The Art of Storytelling: How to Turn Every Event Into a Powerful Brand Story
In a world where attention is fleeting and consumers are bombarded with content from every direction, storytelling remains the most...

Britt Niven
Jun 225 min read


Power, Presence, and Performance: Boost Mobile Launches New Drift Car at Perth Supercars
The Supercars Championship returned to Wanneroo Raceway in Perth with all the noise, speed, and spectacle motorsport fans could hope...

Britt Niven
Jun 134 min read


Bold Brand Experiences Start Here: Welcome to the New Cielo House
In this article, we’ll explore all the services offered by Cielo House and show you how we can help take your brand’s visibility to new heights.

Britt Niven
Jun 74 min read


Riding the Wave: Recapping our Successful Brand Activations at WSL
Each summer, the World Surf League transforms the coastlines of Australia from Torquay to Snapper to Margaret River , into a buzzing...

Britt Niven
May 304 min read


Sustainability in Events: Let’s Think Outside the (Recycling) Box
Let’s be honest: paper straws and compost bins are no longer cutting it. Sustainability in events has evolved beyond ticking boxes or...

Britt Niven
May 243 min read


How to Create Impactful Sports Sponsorship Partnerships
In today’s world of sports sponsorship, slapping a logo on a jersey and calling it a day just doesn’t cut it anymore. The game has...

Britt Niven
May 163 min read


How to Create a VIP Experience Within Your Corporate Event Suite
When done well, a corporate suite is more than just four walls and a branded bar fridge. It’s a powerful extension of your brand, an...

Britt Niven
May 93 min read


The Art of Crisis Management: Strategies for Event Success
If you’ve worked in events for more than five minutes, you already know: it’s not a question of if things will go sideways, it’s when....

Britt Niven
May 24 min read


Fan Activations: How to Create Unforgettable Brand Experiences
The landscape of fan engagement has evolved. Gone are the days when handing out free merch and product samples was enough to make an...

Britt Niven
Apr 252 min read


Riding the Sponsorship Activations Wave: Behind the Scenes at the ABB Grand Final
There’s something special about a weekend when surf culture, community, and creativity all collide. Definitely, the dynamic behind a...

Britt Niven
Apr 193 min read


From the Classroom to Onsite: The Impact of Real-World Learning in Event Management
The future of event management in Australia depends on more than textbooks - it’s built on real-world event management experience,...

Britt Niven
Apr 113 min read


Events Trends 2025: A Game-Changing Year Awaits
The event trends for 2025 are evolving at lightning speed, and businesses that embrace innovative event experiences won’t just stand out...

Britt Niven
Apr 42 min read


Data Collection in Fan Activations: Do It Right or Don’t Do It at All
In today’s world of sponsorship activations and fan engagement, data is king. Brands are constantly looking for ways to collect valuable...

Britt Niven
Mar 283 min read
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