From the Green to the Grid: A Weekend of Golf, Supercars, and Unforgettable Brand Experiences

Some weekends are made for kicking back. Others are made for creating memories. And then there are weekends like this one, where we get to bring brands to life, connect with amazing people, and experience a few bucket list moments along the way.

The past weekend was one of those. It started on the fairways at the Usher Group Golf Day and wrapped up trackside at the Ipswich Supercars. Two completely different environments, but one common thread: creating experiences that engage, entertain, and leave a lasting impression.

Teeing Off in Style - Usher Group Golf Day 2025

Friday kicked off bright and early with the annual Usher Group Golf Day, an event that has become a highlight on the social and corporate calendar. Hosted by Usher Group, the day brings together clients, partners, and friends for 18 holes of golf, plenty of laughs, and the perfect mix of business and fun.

Cielo House was there to add an extra layer of energy and engagement to the day. We set up a custom activation space, complete with fresh doughnuts (an absolute crowd-pleaser), photo opportunities, and plenty of conversation with the players as they moved around the course.

Golf days like this are about more than just the sport; they’re about building relationships. Between holes, we had the chance to chat with guests, share stories, and learn more about the people and businesses in the Usher community. The doughnut became an easy icebreaker, while the photo spots gave players a reason to stop, smile, and capture the moment.

Of course, no Cielo House activation is complete without a touch of friendly competition, so we ran our Best Team Photo Competition. Teams were encouraged to snap their most creative shot during the day, with the winning group taking home a Cielo House event management package. It was a perfect way to keep the fun going well beyond the course and give participants something to work towards throughout the day.

By the end of the round, the fairways had been filled with laughter, new connections, and plenty of sugar-fueled swings. We left the Usher Golf Day with full hearts, a camera roll of great moments, and a renewed appreciation for the value of live, in-person experiences.

From Fairways to Fast Lanes - Ipswich Supercars Return

No sooner had we packed up from the golf course than we were hitting the road for Ipswich, ready for the Supercars Championship’s long-awaited return to the region. This was the first Ipswich Supercars since 2019, and the newly refurbished venue was buzzing with anticipation.

Our team was on site to deliver another premium experience, this time hosting Coates in the Sports Lounge. The brief was simple - provide guests with an unforgettable motorsport experience from start to finish.

Across the weekend, the Sports Lounge became a hub of excitement. Guests enjoyed trackside viewing, premium hospitality, and exclusive behind-the-scenes access that turned an already thrilling race meet into something truly special. Working alongside Supercars and Walkinshaw, we were able to give fans an inside look at the sport they love, while reinforcing Coates’ brand presence in a high-impact environment.

Celebrating Speed – Boost Mobile Pole Moments

One of the weekend’s highlights was the Boost Mobile Pole Moments. Every pole position win throughout the season had led to this, and Ipswich was the stage where it all came together. Seeing Broc Feeney wrap up the Pole Champion title for the year was electric, the perfect blend of performance, precision, and passion that makes Supercars so addictive to watch.

These kinds of moments are why live sport remains unmatched for brand engagement. They’re raw, emotional, and impossible to replicate anywhere else. For Boost Mobile, it was the culmination of a season-long story, and for the fans in the lounge, it was a chance to witness motorsport history in the making.

Behind the Scenes – Unique Supercars Experiences

While most race weekends are already action-packed, this one came with a few extra perks for the Cielo House team. We had the chance to explore the Supercars Travel Truck experience, an on-track activation that immerses guests in the logistics and lifestyle of the sport. It’s a rare perspective that gives you a whole new appreciation for the precision and planning required to keep a championship running smoothly.

And then there was the adrenaline rush that topped everything else, a course car ride with Craig Lowndes, one of the most recognisable and respected names in Australian motorsport, in a Corvette. Hurtling around the track at race speed with Lowndes behind the wheel was equal parts thrilling and surreal, and definitely one for the personal highlight reel.

The Power of Live Brand Experiences

What stood out across both events, from the relaxed greens of the Usher Group Golf Day to the roaring straights of Ipswich Supercars, was the power of live brand experiences to connect people.

At the golf day, it was about hospitality, personal conversation, and fun moments that brought a group together. At the track, it was about adrenaline, insider access, and celebrating achievement. Two very different settings, but the same underlying principle: when brands show up in ways that add value, people remember them.

For Cielo House, weekends like this are exactly why we do what we do. It’s about blending logistics with creativity, professionalism with personality, and delivering not just events but memories.

Looking Ahead

As we pack away the golf clubs and pit passes, our focus shifts to what’s next: more opportunities to create, connect, and deliver. Whether it’s an intimate corporate gathering, a large-scale sporting activation, or something completely out of the box, we’re ready to bring our clients’ brands to life in ways that resonate.

If you’re ready to turn your next event into an unforgettable brand experience, get in touch with Cielo House today and let’s start creating moments your audience will never forget.

Thank you to Usher Group and Lisa for having us as part of the Golf Day, and to Coates, Supercars, Walkinshaw, and Boost Mobile for an incredible weekend in Ipswich. Here’s to many more weekends like this one, where the only thing faster than the pace on the track is the speed at which memories are made.