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Cielo NEWS
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Your go-to source for industry insights, events, and sponsorship activations!



From the Green to the Grid: A Weekend of Golf, Supercars, and Unforgettable Brand Experiences
Some weekends are made for kicking back. Others are made for creating memories. And then there are weekends like this one, where we get...

Britt Niven
Aug 154 min read


First Impressions Matter: How the Opening Moments Set the Tone for Unforgettable Events
In the world of events, you don’t get a second chance to make a first impression. Before the speeches start, before the activations kick...

Britt Niven
Aug 84 min read


Why Pre-Planning Is the Key to Successful Events
There’s a moment at every event when things feel seamless, the energy is electric, the crowd is engaged, the brand is shining, and...

Britt Niven
Aug 14 min read


Why Last-Minute Magic Happens: Behind the Scenes of Seamless Events Under Pressure
At Cielo House , we live and breathe event moments. The ones that light up a room, turn a crowd into a community, and create a brand...

Britt Niven
Jul 254 min read


Experiential Gold: What We Can Learn from Standout Events
From local launches to global stages, the past few months have been packed with experiential moments worth studying. These events pushed...

Britt Niven
Jul 93 min read


Lessons from 75 Hard: Mastering Commitment in Business, Life & Events
When I committed to doing #75HardChallenge , I was already in one of the busiest seasons of my professional life. I was running a growing...

Britt Niven
Jul 45 min read


Q2 Events Recap: Bold Activations, Major Milestones & Unforgettable Moments
As we wrap up an action packed second quarter, it’s clear that Q2 was a period of growth, elevation, and serious ground game at Cielo...

Britt Niven
Jun 274 min read


The Art of Storytelling: How to Turn Every Event Into a Powerful Brand Story
In a world where attention is fleeting and consumers are bombarded with content from every direction, storytelling remains the most...

Britt Niven
Jun 225 min read


Bold Brand Experiences Start Here: Welcome to the New Cielo House
In this article, we’ll explore all the services offered by Cielo House and show you how we can help take your brand’s visibility to new heights.

Britt Niven
Jun 74 min read


Riding the Wave: Recapping our Successful Brand Activations at WSL
Each summer, the World Surf League transforms the coastlines of Australia from Torquay to Snapper to Margaret River , into a buzzing...

Britt Niven
May 304 min read


Sustainability in Events: Let’s Think Outside the (Recycling) Box
Let’s be honest: paper straws and compost bins are no longer cutting it. Sustainability in events has evolved beyond ticking boxes or...

Britt Niven
May 243 min read


How to Create a VIP Experience Within Your Corporate Event Suite
When done well, a corporate suite is more than just four walls and a branded bar fridge. It’s a powerful extension of your brand, an...

Britt Niven
May 93 min read


2025: Events Agency Insights for the Future
Events Agency Insights for the Future

Britt Niven
May 94 min read


The Art of Crisis Management: Strategies for Event Success
If you’ve worked in events for more than five minutes, you already know: it’s not a question of if things will go sideways, it’s when....

Britt Niven
May 24 min read


Fan Activations: How to Create Unforgettable Brand Experiences
The landscape of fan engagement has evolved. Gone are the days when handing out free merch and product samples was enough to make an...

Britt Niven
Apr 252 min read


Riding the Sponsorship Activations Wave: Behind the Scenes at the ABB Grand Final
There’s something special about a weekend when surf culture, community, and creativity all collide. Definitely, the dynamic behind a...

Britt Niven
Apr 193 min read


From the Classroom to Onsite: The Impact of Real-World Learning in Event Management
The future of event management in Australia depends on more than textbooks - it’s built on real-world event management experience,...

Britt Niven
Apr 113 min read


Events Trends 2025: A Game-Changing Year Awaits
The event trends for 2025 are evolving at lightning speed, and businesses that embrace innovative event experiences won’t just stand out...

Britt Niven
Apr 42 min read


Data Collection in Fan Activations: Do It Right or Don’t Do It at All
In today’s world of sponsorship activations and fan engagement, data is king. Brands are constantly looking for ways to collect valuable...

Britt Niven
Mar 283 min read
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