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Your go-to source for industry insights, events, and sponsorship activations!



Riding the Wave: Recapping our Successful Brand Activations at WSL
Each summer, the World Surf League transforms the coastlines of Australia from Torquay to Snapper to Margaret River , into a buzzing...

Britt Niven
May 304 min read


Sustainability in Events: Let’s Think Outside the (Recycling) Box
Let’s be honest: paper straws and compost bins are no longer cutting it. Sustainability in events has evolved beyond ticking boxes or...

Britt Niven
May 243 min read


How to Create Impactful Sports Sponsorship Partnerships
In today’s world of sports sponsorship, slapping a logo on a jersey and calling it a day just doesn’t cut it anymore. The game has...

Britt Niven
May 163 min read


How to Create a VIP Experience Within Your Corporate Event Suite
When done well, a corporate suite is more than just four walls and a branded bar fridge. It’s a powerful extension of your brand, an...

Britt Niven
May 93 min read


2025: Events Agency Insights for the Future
Events Agency Insights for the Future

Britt Niven
May 94 min read


The Art of Crisis Management: Strategies for Event Success
If you’ve worked in events for more than five minutes, you already know: it’s not a question of if things will go sideways, it’s when....

Britt Niven
May 24 min read


Fan Activations: How to Create Unforgettable Brand Experiences
The landscape of fan engagement has evolved. Gone are the days when handing out free merch and product samples was enough to make an...

Britt Niven
Apr 252 min read


Riding the Sponsorship Activations Wave: Behind the Scenes at the ABB Grand Final
There’s something special about a weekend when surf culture, community, and creativity all collide. Definitely, the dynamic behind a...

Britt Niven
Apr 193 min read


From the Classroom to Onsite: The Impact of Real-World Learning in Event Management
The future of event management in Australia depends on more than textbooks - it’s built on real-world event management experience,...

Britt Niven
Apr 113 min read


Events Trends 2025: A Game-Changing Year Awaits
The event trends for 2025 are evolving at lightning speed, and businesses that embrace innovative event experiences won’t just stand out...

Britt Niven
Apr 42 min read


Data Collection in Fan Activations: Do It Right or Don’t Do It at All
In today’s world of sponsorship activations and fan engagement, data is king. Brands are constantly looking for ways to collect valuable...

Britt Niven
Mar 283 min read
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