Mophie required a fan activation at Snapper Rocks that drove brand awareness, put the product in fans' hands, and kept phones powered through the day. Cielo House designed and built the full activation programme around the brand's product proposition.
The Brief
The WSL Bonsoy Gold Coast Pro runs across long days on the sand at Snapper Rocks — which is exactly where a charging brand earns its place. Mophie briefed Cielo to build a fan activation that drove brand awareness, put the product in fans' hands, and kept phones powered through the day.
What Was Delivered
Cielo designed and built a custom Mophie container on the beach as the home of the activation, styled to showcase the brand and its partnership at the event. A charging station sat at the centre of the experience, keeping fans powered while they watched the surf, with product on demo throughout for fans to pick up and try. An ambassador signing session brought talent into the space and gave the crowd a reason to stop and stay.
"Incredible week at the WSL Bonsoy Gold Coast Pro. A massive shout out to the Cielo team for helping us create this activation."
Mophie