The Boost Mobile Gold Coast 500 draws one of the biggest crowds on the Supercars calendar, and that energy fits the Boost audience. For the 2025 round at Surfers Paradise, Boost briefed Cielo to build a fan activation that drove brand awareness, fed a content engine, and pulled a younger crowd into the brand at full volume.
The Brief
The Boost Mobile Gold Coast 500 draws one of the biggest crowds on the Supercars calendar, and that energy fits the Boost audience. For the 2025 round at Surfers Paradise, Boost briefed Cielo to build a fan activation that drove brand awareness, fed a content engine, and pulled a younger crowd into the brand at full volume.
What Was Delivered
Cielo designed and ran a fully immersive Boost activation on Macintosh Island, anchored by a branded corner hub with a big screen carrying Boost content and the Supercars live feed. The space ran on constant energy, with a raised branded DJ platform, an MC across the weekend, a branded skate ramp, and the Boost drift and burnout cars on show. Fans moved through a custom photo moment, a chill zone with beach chairs and big screens, ambassador signing sessions, Boost models on the floor, and merchandise giveaways throughout each day.
Across the weekend, the activation sat in front of nearly 200,000 fans and held the high energy Boost wanted from open to close. The skate ramp, the cars, and the ambassador sessions kept the corner busy, while the cash grab and merch drops gave fans a reason to stop, play, and share.
The Cielo team did a phenomenal job. Best in the business.
Bobby Geldens, CEO, Boost Mobile