Boost Mobile required a sports venue activation and fan engagement programme at the Gold Coast 500 that would put their brand inside the motorsport moment. Cielo House delivered the full activation programme from concept through to bump-out.
The Brief
Boost Mobile required a sports venue activation and fan engagement programme at the Gold Coast 500 that would put their brand inside the motorsport moment. The brief called for a brand zone designed for high-traffic race weekend conditions, fan engagement mechanics that generated real interactions rather than passive impressions, and onsite content capture to extend the activation beyond the event.
What Was Delivered
Cielo House delivered the full activation programme from concept through to bump-out. The brand zone was designed specifically for the Gold Coast 500 venue environment, built to operate across the full race weekend, and staffed by a briefed onsite crew that managed the fan engagement mechanics through peak crowd periods. Onsite content capture ran alongside the activation, producing social and behind-the-scenes footage that extended the Boost Mobile presence beyond the event footprint.